Eco-tone

The ASEM logo expresses the idea of interaction between Asia and Europe through roman letters "A" and "E. The logo represents two different yet intertwined cultures of East and West seeking ways to come together to. The colors of the logo, red and blue, represent Asia and Europe respectively.

As a ASEM related organization, the ASEIC logo is basically based on the ASEM logo. But the identity of ASEIC is fully expressed in the letter ASEIC. The color of the initial letters, green, represents the conception of environmental emphasis and eco-innovation.

As a general principle, the logo shall be used in proper manner as not to be subjected to any indignity. It is prohibited to use the logo as an advertisement or trademark for political propaganda in whatever form.